In the gaming industry, the most anticipated event of this year is the release of Cyberpunk 2077. We assume that the developer company was ready for a lot, but definitely not for the rapid collapse of its quotes after the release of the sensational video game. Let’s figure out what exactly happened and why.
So what is it about?
Cyberpunk 2077 was released on December 10th. The game was presented simultaneously on several platforms: PlayStation, Xbox, GOG, Epic Games Store, NVIDIA GeForce Now, Google Stadia and Steam.
Despite the incredible excitement around the new product of the Polish game studio CD Projekt RED, already before the release, the value of shares of the parent company CD Projekt began to fall.
On December 7, on the Warsaw Stock Exchange (Giełda Papierów Wartościowych w Warszawie, GPW), the publisher’s securities fell by 4.04%, from 443 Polish zlotys to 425.1.
The next day, the decline continued and exceeded 7%, reaching 395 zloty. On the day the multi-platform role-playing game was released, CD Projekt shares fell 8.54% to 362 zlotys. In the following days, the negative trend continued.
But the largest drop in quotes occurred on December 18, after the news that Cyberpunk 2077 was removed from the Sony PlayStation Store. Then the securities fell by 12.23%, and their value amounted to 271.4 zlotys.
Even if we do not take into account the pre-release drop, then since December 10 the share price has fallen by more than 31%, from 395.8 to 271.4 zlotys.
What are the reasons for the drop in quotations?
The rapid decline in the value of securities is due to a huge number of bugs and terrible optimization. Technical flaws were especially felt by users of the Xbox One and PlayStation 4 consoles.
Users mostly complain about non-loading textures, incorrect lighting, low 720p image resolution and 15 FPS frame rate. Recall that the minimum comfortable indicator is 30 FPS.
Critics and gamers could not ignore this level of product quality and not collapse the ratings of Cyberpunk 2077:
- Jeuxvideo.com – 3.5 out of 10.
- Metacritics – 90 out of 100.
- User rating on PC – 6.8 out of 10.
- PS4 – 2.8 out of 10.
- XboxOne – 3.7 out of 10.
The situation is complicated by the lack of specific information about the release of a special version of this role-playing game for the Xbox Series X / S and PS5. There are no more confident statements about the release in 2021, which, of course, reinforces the negative investors.
And then there’s Sony with the news that Cyberpunk 2077 has been removed from the Sony PlayStation Store due to a failed launch.
Is it really that bad?
Analysts agree that the situation at CD Projekt is difficult, but they also note positive statistics. For example, the number of pre-orders reached 8 million, and the profit from the sale exceeded $ 500 million. The game studio admits that, thanks to pre-orders, they have already recouped the costs of developing and promoting the product.
In addition, the indicator of active gamers on the Steam platform is also impressive: almost immediately after the release, their number reached 1 million. It is important to note here that the platform pays the developer a royalty of 80%.
Experts interviewed by Bloomberg believe that in the first two weeks the publisher will be able to sell 17 million copies, and within a year – 29.7 million. Recall that only nine games worldwide can boast of such statistics.
GamesIndustry.biz, a major online resource for the global video game industry, reports that Cyberpunk 2077 took the first place in the UK charts and became the second largest release this year, losing the lead to FIFA 20 from Electronic Arts.
As for the bugs, the Polish studio has already released an update for PlayStation, Xbox and PC, in which there is a huge list of changes and improvements. In addition, the publisher said that he is ready to return the money to all disgruntled users, and this, you see, is captivating.
Summing up the result
The unsuccessful release of the multi-platform video game Cyberpunk 2077 brought down the shares of the publishing company CD Projekt by more than 31%. Players complain about a lot of bugs and a low level of optimization, which instantly affected the ratings of this product. This led Sony to remove the game from its store for now.
At the same time, experts note the impressive statistics of pre-orders and sales, and also pay attention to the already released hotfix with bug fixes. Analysts are confident that the long-awaited release will be one of the most ambitious, and that this will allow the stock to regain its positions in the near future.
Yes, a blow to the reputation has certainly been dealt, but this does not mean that the time has come to put an end to CD Projekt, its products and securities.