Retailers in the conditions of leaving Russia of some large manufacturers began to pay more attention to regional suppliers to replenish goods on the shelves. The vertical integration of the industry is also growing. This was stated by the participants of the discussions that took place within the framework of the Week of Russian Retail on Tuesday in Moscow. According to Ekaterina Lobacheva, President of X5 Group, the company, in particular, is currently paying more attention to working with small and medium-sized businesses. First of all, we are talking about “more accelerated passage of their products.” “Now we are looking at how we can provide logistics directly to stores,” she said. In addition, “the holding of trade and purchasing sessions in the regions has become a permanent format.” In form, these are meetings between X5 commercial managers who come to the region and regional producers. They are held under the auspices of local administrations. “Suppliers at them can not only present goods, but even sign contracts. Sessions are scheduled for this year in each region and more than once,” Lobacheva said. The company is also ready to assist entrepreneurs in organizing production, using its forecasting tools. Anastasia Volokhova, Director for Strategy and Transformation of Lenta, also announced interest in the products of local manufacturers. Denis Sologub, president of the Azbuka Vkusa chain, drew attention to the fact that “modern retail is not only about buying and selling, it is also about vertical integration.” “In our case, this is a large volume of products of our own production, we produce up to 25% of the products ourselves,” he said. Ruslan Ismailov, deputy general director, director of retail chain management at Magnit, said that the company is “actively developing farming and small business.” “Over the past year, we have increased the number of farmers whose products are presented in the network by 2.5 times. And we have increased sales by 10 times. More than 300 shops deployed in various types, forms and concepts in stores selling meat, fish, honey, etc. – said Ismailov. “We have 17 agricultural and industrial enterprises that produce a wide range of goods, from tomatoes to snacks, and we see our opportunities for further development in this area,” he added. According to him, promotions, which have been reduced in recent months, are starting to return to store shelves. “And if we now manage to return at least the level of the beginning of the year in promotional offers, then I think this will stimulate buyers,” he said. Source: FINMARKET.RU

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