Burger King founder and America’s greatest innovator, Jim McLamore, shares how a small Miami burger chain grew into one of the largest and most successful restaurant empires in the world.
- By Jim McLamore
- Publisher: BOMBORA
- Number of pages: 304
- Age limit: 12+
- ISBN: 978-5-04-110433-7
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Big and delicious
Early in his career, Jim McLamore often parked across the street from Burger King and watched visitors and service staff. One day he noticed that a long line was lined up in a restaurant next to the establishment. Those who received the order carried bags of huge burgers. Jim ordered one for himself. And I realized what the secret of their popularity was – the hamburger was big and very tasty. At that moment, an idea was born in his head that had a huge impact on the Burger King business. Jim McLamore has decided to add a new oversized hamburger to his restaurant menus. And call him “Whopper.”
A few years later, Whopper has become the hallmark of fast food and the most loved sandwich in the United States. How did Burger King restaurants stand out from the competition, hold the market and create a brand loved by millions? Company founder Jim McLamore tells in his book Burger King. How to build an empire. “
Jim McLamore has always had a deep understanding of the business and the markets in which Burger King competed. And so he managed to succeed where others failed. His career in the food service industry spanned over fifty years. It was a time when the fast food market was fiercely competitive: supply far exceeded demand. Everyone was fighting for a share, and the market was getting tighter. Burger King has always closely monitored changes in demand and consumer preferences. Depending on them, the company quickly adapted the menu, the appearance of the restaurants and the quality of service. And over and over again it bypassed its less successful competitors.
Who is this book useful to?
In the book, Jim McLamore talks about the formation and development of a global network, about the work of the franchisee format, and shares the most valuable developments that will allow:
- Analyze Burger King’s most effective marketing strategies;
- Explore tactics to prevent declining sales and visitor traffic;
- Learn how to improve the quality of service in restaurants;
- Learn to solve logistical problems associated with the centralization of purchases and delivery of equipment;
- Understand what benefits can be gained from failure and proximity to failure;
- Find strength in difficult times and make the right business decisions.
For aspiring entrepreneurs, the book will show how thorny the path to the top can be. For seasoned managers, the book will provide a practical guide to managing business in a highly competitive, oversaturated marketplace. Jim frankly talks about how big decisions are made in business, how circumstances affect the way things are done. And shares proven ways of interacting with franchisees, partners and competitors.
The book presents the bulk of Jim McLamore’s professional career. The mistakes and moments of triumph described will give readers the necessary experience and inspiration so that they too can succeed in their own endeavors.