“If you believe in the philosophy of knowing your enemy, then Amazon is a mustard for you, as it is for any omnichannel retailer.” Tim Mason, CEO of Eagle Eye Solutions
- By Natalie Berg / Mia Knights
- Publisher: BOMBORA
- Number of pages: 336
- Age limit: 12+
- ISBN: 978-5-04-103309-5
- Year of publication: 2020
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Read the book about creating Amazon
Retail trade is in transition. Some will call it the apocalypse, others – digital transformation. With traditional business models being squeezed out of the market, offline stores closing en masse, and more retailers filing for bankruptcy, Amazon is only picking up momentum.
What is the success strategy of a company whose story began with a computer in a garage? What is the future of retail in the context of digital transformation? How can a business be financially invulnerable? You will find the answers to these questions inside.